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The Story Behind: Belvedere Vodka
We all know the Daniel Craig meme dance videos that are all over social media, but do we actually know what he was promoting in the video other than his hot dancing skills? Belvedere.
In a podcast discussion, Dean Phillips shares the story of how Belvedere Vodka started from an idea of selling Phillip Schnapps in Poland, to converting a napkin idea into a reality. His father Eddie Phillips, Steve Gill and himself partnered together to create a luxury liquor that is now known as the world’s first super premium vodka.
The brand prides themselves in its all natural, zero artificial additives and only Polish ingredients - including the water!
Another impressive feature about their brand, is that they are 100% authentic. Before they sold to LVMH, their iconic marketing campaign consisted of sending 200 brand boxes to leaders of the industry, celebrities and artists. They created an Ad in the Wall Street Journal - the Tiffany section - and only those 200 recipients would know what the ad was about.
They even had a super fan in JAY-Z, who produced a music video with nothing but Belvedere vodka bottles on deck. Which blew up their sales in the following weeks.
To listen more on the story behind Belvedere, listen here.
(Time stamps 3:56 & 7:50)
Skims Brand Expansion
After about five years and one rebrand later, Skims is a 4 billion dollar business. The company runs campaigns with celebrities, actors and has partnered with the WNBA and NBA to be their official underwear.
Skims launched their first TV ad during the Oscar’s night showtime in hopes to reach a wider audience. The ad featured a 60-second video with Kim and her clones testing the shape wear quality.
While the brand continues to grow and plans its expansion, they want to persevere in their inclusivity to all shapes and sizes and go beyond their typical customers. Read more here
Are 2024 Advertisers going to spend more than $225 Billion from last year?
Advertisers will face challenges with internal shifts in the industry itself, as Google and Apple continue to invest in privacy-preserving tech.
Read more here on how advertisers will continue their trends and grow their sales.
What would make you feel more engaged in your workspace?
Were you aware that in 2023, only around 31% of workers reported feeling engaged in their jobs? Approximately 78% expressed worries about job security, citing concerns related to trust in automation strategies and economic instability. Workday’s most recent report underscores the increasing significance of managers in shaping and guiding their employees' work experiences.
If you are a Manager, how can you help your employees feel and get more engaged in the workspace?
Here are a few tips to help transform managerial efficiency: Gather real-time employee feedback, create personalized employee experiences that improve change management, provide seamless support and integration, offer AI-driven insights for team management and facilitate dynamic team assembly.
To learn more about how you can make a difference with your team, read more here.
Intuitive Brand Solutions is helping automate employee engagement with new solutions every week. We are working to integrate with Workday to help automate new hire kits.